For over 175 years ARM & HAMMER has been by your side. More power for your kitchen, your bathroom, every smell and stain. A hero for every day doers, the problem solvers, the laundry tacklers, the cupcake baker, the pet parents and science project gurus. Now there is one more category to add to the list. The "PERFECT SCENT ENTHUSIASTS"

VISION

Every person has a favorite scent. A scent that reminds them of their perfume, their favorite flower or even one that brings a sense of nostalgia from their childhood. With Arm & Hammers new plug in air freshers our goal was to create scents that can you cant resist but to have in your home.

DESIGN PROCESS

PRODUCT DESIGN SPECS

My first project was to design a plug in air freshener and the bottle that is unique and original. I really wanted to implement Arm & Hammers history and brand identity into the design. As one of the oldest, confident and boldest brands on the market, they needed a plug in that represented just that.I came up with an idea that would differ them from any other plug in on the market.
Description: Bold and dynamic edges, slim, sleek but sturdy.

PLAY ON COLORS

The next step was to design the packaging for the plug ins and refills. My goal was to stick to the brand identity of Arm & Hammer and to ensure the use of their primary colors through out the whole design process.

Before designing the packaging I was in charge of picking our each individual scent. Out of 24 scents
I narrowed down it to 9 popular scents that our target customer would usually purchase. From warm to sweet, to fresh to earthy, Arm & Hammer can now provide a scent for everyone.

SCENTS

PACKAGING DESIGN SPECS

After finalizing the colors and the final scents, I was now ready to design the packaging. My goal was to create a design that would captivate the customer and stand out on the shelves next to the competition. I used the bold Arm & Hammer orange for all the designs with a play each scent and the colors that fit them best. One of the right is just one example of the packaging design specs for the scent "Sweet Fig".

SCENTED SACHETS

EMBRACE THE FRESHNESS

The next product in line were the scented sachets.
Set of 3. Made with biodegradable materials and real baking soda for maximum fragrance absorption. Using the scents that were picking out for the plug in air fresheners, I chose 6 scents that are long lasting and are in popular demand.

PACKAGING DESIGN

To showcase consistency within the Arm & Hammer's brand identity, I designed packaging based on the plug in design, colors and elements. Using the bold orange through out all the products ensures cohesiveness with in the brand, as well as a complete look of the brand in stores.

MIST DIFFUSER

When it came to designing the last product with in the home aroma category, I really wanted to design a diffuser that matched the look of the plug in. I continued with the sleek but dynamic edges while keeping it modern and trendy.

PRODUCT SPECS